Leadership
The senior team behind the work.
Deep expertise across engineering, design, and business strategy — still hands-on, every week.
Senior leaders. Still shipping.
No sales layer between you and the people accountable for the work.
Elena Marsh
CEO & Co-founder
Two decades building and scaling product organisations.
James Okoro
CTO & Co-founder
Cloud-native architecture and platform engineering.
Sofia Alvarez
VP of Design
Design systems and conversion-focused product design.
Daniel Wu
VP of Engineering
Agile delivery, DevOps, and quality at scale.
The operating model
How leadership works here.
A studio of 50+ seniors doesn't need a management layer. It needs leaders who still do the work — and stay close enough to it to keep the standard.
No middle managers
Four leaders, zero layers. The person who scoped your project is the person accountable for shipping it.
Leads bill hours
Every leader spends most of their week on client projects — in the codebase, in the Figma file, not in status meetings.
Decisions in writing
Architecture and design calls are documented in open RFCs anyone in the studio — or the client — can read and challenge.
A partner in your Slack
You get a founder or VP directly in your channel, not an account manager relaying messages between rooms.
Our values
The principles we lead by.
The standards our leaders hold on every project, long after the kickoff call.
Technical Excellence
Craft is non-negotiable, on every project.
Client Partnership
Your outcomes are our scorecard.
Continuous Innovation
We stay curious and keep learning.
Radical Transparency
Honest budgets, timelines, and trade-offs.
Direct line
Talk to a technical leader.
No sales layer — your first call is with one of the four people above.