Leadership
The senior team behind the work.
Deep expertise across engineering, design, and business strategy — still hands-on, every week.
Senior leaders. Still shipping.
No sales layer between you and the people accountable for the work.
Elena Marsh
CEO & Co-founder
Scaled product organisations at Shopify and Klarna before co-founding Auxtech in 2014. She still leads discovery on every new engagement herself.
James Okoro
CTO & Co-founder
Ex-platform engineering at Stripe and AWS, where his systems served 40M+ users. Every architecture that leaves the studio still crosses his desk.
Sofia Alvarez
VP of Design
Built design systems at Intercom and led conversion design for three fintech unicorns. Her teams own outcomes and metrics, not mockups.
Daniel Wu
VP of Engineering
Ran delivery for healthcare and logistics platforms at Thoughtworks for a decade. Keeper of the 98-median-Lighthouse bar and the day-14 shippable slice.
The operating model
How leadership works here.
A studio this size doesn't need a management layer. It needs leaders who still do the work — and stay close enough to it to keep the standard.
No middle managers
Four leaders, zero layers. The person who scoped your project is the person accountable for shipping it.
Leads bill hours
Every leader spends most of their week on client projects — in the codebase, in the Figma file, not in status meetings.
Decisions in writing
Architecture and design calls are documented in open RFCs anyone in the studio — or the client — can read and challenge.
A partner in your Slack
You get a founder or VP directly in your channel, not an account manager relaying messages between rooms.
Our values
The principles we lead by.
The standards our leaders hold on every project, long after the kickoff call.
Technical Excellence
Craft is non-negotiable, on every project.
Client Partnership
Your outcomes are our scorecard.
Continuous Innovation
We stay curious and keep learning.
Radical Transparency
Honest budgets, timelines, and trade-offs.
Direct line
Talk to a technical leader.
No sales layer — your first call is with one of the four people above.