SaaS · SaaS build · 2025
Northwind
A SaaS rebrand and rebuild that tripled activation.
The challenge
Where the numbers stood.
Northwind needed to move a specific number. This is the work that got there.
The approach
Three moves, in order.
01
Discovery
Deep-dive workshops to align on goals, users, and the one metric that matters.
02
Design & build
One senior pod designing and engineering in weekly, demo-able increments.
03
Launch & scale
Ship, measure, iterate, with the numbers on a shared dashboard.
The outcome
What changed.
184%
Increase in signups
3.2×
Higher retention
41%
Lower churn
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