Fintech · Fintech build · 2024
Cascade Finance
A compliant web app that cut support load.
The challenge
Where the numbers stood.
Cascade needed to move a specific number. This is the work that got there.
The approach
Three moves, in order.
01
Discovery
Deep-dive workshops to align on goals, users, and the one metric that matters.
02
Design & build
One senior pod designing and engineering in weekly, demo-able increments.
03
Launch & scale
Ship, measure, iterate, with the numbers on a shared dashboard.
The outcome
What changed.
40%
Fewer support tickets
90%
Higher activation
2.4×
Customer lifetime value
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