Media · Media build · 2023
Ridgeline Studios
A CMS platform that 6×'d publishing throughput.
The challenge
Where the numbers stood.
Ridgeline needed to move a specific number. This is the work that got there.
The approach
Three moves, in order.
01
Discovery
Deep-dive workshops to align on goals, users, and the one metric that matters.
02
Design & build
One senior pod designing and engineering in weekly, demo-able increments.
03
Launch & scale
Ship, measure, iterate, with the numbers on a shared dashboard.
The outcome
What changed.
6×
Publishing throughput
210%
Increase in traffic
35%
Lower bounce rate
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