Retail · Omnichannel ecommerce · 2024
Meridian Retail
3.1× online revenue year over year for a 40-store retailer.
The challenge
Where the numbers stood.
Meridian ran 40 physical stores and a website that behaved like a 41st — separate stock, separate pricing, separate customers. Online returns hit 31% because shoppers couldn't trust sizing or availability, and store associates actively steered customers away from the site.
The approach
Three moves, in order.
Unify inventory truth
A real-time inventory layer across all 40 stores unlocked the features that move retail revenue: buy-online-pickup-in-store, same-day store shipping, and honest availability on every product page.
Fix the confidence gap
Fit guidance from actual return data, store-level stock on product pages, and 30-second try-on videos cut the guesswork that drove returns.
Make stores allies
Online orders shipped from stores count toward store targets. Associates went from undermining the site to selling through it.
The outcome
What changed.
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